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Retail and e-commerce on AWS

Real-time campaigns pay for themselves in a quarter, but only when ingestion, recommendations, and reporting share the same live feed.

Retail and e-commerce platforms run on three problems at once: ingesting POS and channel data, recommending what the customer will actually buy, and giving non-technical leaders analytics they can read. We build event-driven pipelines on EventBridge and Step Functions, deploy Amazon Personalize against real order history, and connect QuickSight Q so business users ask in plain English.

What Retail actually moves on.

Real engagements, real numbers. Where Armakuni has already shipped in this vertical.

3 channels
Shopify, Adora, Clover unified on one event bus
6-7 weeks
Recipe Assistant POV from contract to working agent
45,000+
Click-level consumer records in governed data lake

The four problems most retail platforms hit at the same time.

Manual data uploads, every new channel a new connector, generic upsell, smart products without guidance. We have unblocked all four.

Manual CSV uploads slowing campaign activation.

Every customer data update is a manual export from POS and a CSV upload. By the time data arrives, the campaign window has passed.

Every new sales channel is a new engineering project.

Adora, Clover, Shopify, and others each built as one-off connectors with no unified event interface. Every new system is a new engineering project.

Generic upsell leaving revenue on the table.

No item-level recommendations based on actual order history. Upsell messaging unrelated to what the customer bought.

Connected appliances that capture telemetry but cannot guide the cook.

Connected appliances capturing telemetry every 15 seconds. Cook-time predictions or operational guidance that does not adapt mid-session.

How Armakuni shows up in Retail.

Not every offering applies in this vertical. Here are the ones that fit, and the angle we take with each.

AI Transformation
See offering →

Retail GenAI is item-level recommendations, smart-product guidance, and content automation. Amazon Personalize for ranked suggestions, Bedrock AgentCore for multi-tool agents, and AWS Bedrock for prompt-engineered prediction without the cost of training a custom model.

  • LLM-based cook-time prediction for connected appliances
  • Bedrock AgentCore recipe and content extraction agents
  • Amazon Personalize for item-level upsell recommendations
Data Engineering
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Retail data is fragmented by design. POS, e-commerce, ad platforms, customer service. We build the AWS Landing Zone, governed data lake, and QuickSight layer that turns that into a single ask-anything intelligence layer.

  • AWS Landing Zone with cross-account governance
  • Click-level consumer data lake on S3 and Glue
  • QuickSight Q for natural language business queries
Modernization with AI
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Multi-tenant retail SaaS often runs on legacy stacks. We modernize on ECS and Aurora with the AK Way, add MCP layers for reusable system connectivity, and leave the platform with an event-driven core ready for the next AI feature.

  • Legacy retail SaaS modernization to ECS and Aurora
  • MCP integration layer for reusable system connections
  • Event-driven architecture replacing CSV-driven pipelines
Amazon Connect
See offering →

Retail contact centres absorb seasonal spikes that double headcount cost for a temporary need. Connect with AI self-service for refund eligibility, gift card balances, showtime, and order status. CRM, ticketing, and loyalty integrated through Lambda.

  • AI self-service for refunds, balances, and order status
  • CRM and loyalty integration through Lambda
  • Real-time agent context delivery before pickup
Managed Services
See offering →

Black Friday, Cyber Monday, holiday spikes. 24x7 ownership of the campaign automation, recommendation engine, and reporting layer with on-call discipline mapped to your retail calendar.

  • 24x7 retail and e-commerce platform operations
  • WAF protection through peak campaign windows
  • Recommendation engine model drift monitoring

Concrete use cases.

Six engagements: shipped, in flight, or scopable inside an AWS-funded discovery.

Use case 01

Event-driven campaign automation.

API Gateway, Lambda, S3, Step Functions, and EventBridge replacing manual CSV uploads. Live event capture from Adora, Clover, Shopify with standardized schema.

Use case 02

MCP integration layer.

Reusable JSON-event endpoint for orders, subscriptions, and cancellations across Shopify, Salesforce, and others. Adding a new system is configuration, not engineering.

Use case 03

Amazon Personalize for upsell.

Trained on real order history with user, item, and interaction datasets. Real-time inference endpoint queryable from your campaign engine. Per-customer ranked suggestions.

Use case 04

LLM-based cook-time prediction.

Bedrock-powered prediction from incremental temperature telemetry. Replaces expensive custom ML with prompt-engineered reasoning that tightens with each data point.

Use case 05

Recipe extraction from social video.

Bedrock AgentCore agent with three coordinated tools: video processing, recipe extraction, recipe customization. Hours of editorial work compressed to minutes.

Use case 06

QuickSight Q for non-technical leaders.

Natural language analytics over campaign performance, lead quality, and carrier effectiveness. CEOs and marketing leads get answers without filing engineering tickets.

Customers we have shipped for.

Named, public references in this vertical. Open the case study for engagement scope, AWS funding, and outcome.

Run a workshop first.

Most engagements open with a fixed-fee, AWS-funded discovery. These three workshops are where it usually starts.

Compliance and audit.

Procurement-grade controls available on request. We run engagements under these regimes routinely.

PCI-DSS SOC 2 Type II GDPR CCPA CAN-SPAM and TCPA

Real-time campaigns, item-level recommendations, ask-anything reports.

Your first call is with a solution architect, not a sales exec. The first engagement is usually an AWS-funded assessment.