Recent results
CueAI runs on a live Amazon Connect tenant for the full two hours: live scripting on the agent screen, silent supervisor whispers, compliance alerts surfacing during the call. Sonic runs against one of your actual call recordings and shows you the nine vocal dimensions a transcript throws away. The room is run by the solution architects who would build it for real, not by sales.
Connect gives agents a workspace. On a live call they're still on their own: searching for the script, guessing the response to an objection, hoping the supervisor is watching. After the call, QA reviews the transcript and misses everything the voice carried (the frustration that built before the words changed, the de-escalation that worked, the fatigue at hour six). CueAI and Sonic close both gaps.
Script auto-advanced to "Present renewal options"
Objection detected: price concern
Card fired in 2.1s: 3 ranked responses
Supervisor silent push: "Offer loyalty rate…"
Escalation moment at 04:08: tone hardened, stability 62% below baseline
De-escalation 06:30–08:00: pace reduced, pitch lowered, warmth increased
Coaching brief: priority call + peer reference + suggested questions
Seen CueAI running on a live call: script advancing, objection card firing, supervisor push in action
Seen what Sonic finds that transcripts miss: 9 vocal dimensions, emotional trajectory, escalation detection
AWS architecture clarity: exactly what services are used, how they connect, what you own
Assessment of where each tool adds value in your specific contact centre operation
Answers to every technical question: from engineers, not salespeople
Scoped proposal if ready: timeline, architecture, pricing before you leave
Contact Centre Manager must
Sees what agents experience on live calls with CueAI and what overnight coaching briefs look like from Sonic. Leaves knowing what changes for the team.
QA Lead or Workforce Manager must
Sees what 9-dimensional vocal scoring adds to QA beyond transcripts. Understands what iCSAT from voice alone means for sampling and coverage.
AWS Architect or CC Architect must
Sees the full architecture: Contact Lens, Bedrock, Nova Sonic, Lambda, DynamoDB. Asks every technical question. Leaves with a clear deployment picture.
Operations Lead or Team Supervisor recommended
Sees the no-code script builder, the coaching brief format, and the supervisor push workflow. Understands what changes in their daily routine.
Transcripts tell you what was said.
Sonic tells you how it was said,
and what to do about it
tomorrow morning.
Recent results
We were impressed by Armakuni’s level of engagement and the personal attention we received throughout the entire project. Their regular updates, demos, and willingness to brainstorm made it clear how invested they were in the work. It was enlightening to see their process and approach. Not only were they enthusiastic about the technical challenges of the problem, but they also constantly kept the end user experience in mind. Overall, it has been a pleasure working with Armakuni!
AWS Premier Tier Services Partner
Active Competencies and Service Delivery Programs relevant to this offering.
