SMS campaign automation platform for e-commerce and restaurant brands came to Armakuni for event-driven SMS campaign automation, MCP integration layer, AI-powered recommendation engine, and QuickSight analytics dashboards.
The challenge
Initial PoV scoped for MCP setup and recommendation engine grew into a full Assessment plus Mobilize engagement. Armakuni now owns the architecture that runs the SAM platform's data ingestion, intelligence, and reporting stack.
Scale: Multi-tenant SaaS platform (SAM) serving e-commerce and restaurant businesses across Shopify, Adora, and Clover integrations.
What we built
Armakuni delivered event-driven SMS campaign automation, MCP integration layer, AI-powered recommendation engine, and QuickSight analytics dashboards. The engagement ran as two fixed-scope SOWs: Migration Assessment and Mobilize Phase. AWS funded the work at $12,000.
The outcomes
5 measurable outcomes shipped across the engagement. The ones that moved the business the most:
Manual CSV uploads eliminated from the campaign activation workflow.. Real-time event ingestion from Adora, Clover, and Shopify means campaigns activate as orders arrive, not hours later when a human uploads a file.
A single reusable MCP integration layer replacing per-system custom connectors.. Adding a new POS or marketplace integration no longer requires building separate logic from scratch. The MCP pattern is the foundation for every future system connection.
AI-powered item-level recommendations live in production, based on actual order history, giving the SAM platform the intelligence to generate upsell. messaging tied to what customers actually bought rather than generic outreach.
Campaign performance and customer segmentation visible to non-technical users through QuickSight dashboards for the first time. replacing a situation where leadership had no reliable way to measure what was working.
$54,000 in AWS funding covered the full cost of the Mobilize phase. Net cost to Textmunication for both the Assessment and Mobilize phases combined: $0.
Built on AWS
Delivered under our AWS Generative AI Services Competency competency.
What's next
Extension of MCP integration to live production systems. Expansion of Amazon Personalize to cover full customer catalog. Broader QuickSight adoption across marketing and sales teams.