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Sonic Emotion Coach
Connect Customer

Sonic scores every call on nine vocal dimensions and writes the supervisor's Monday coaching brief overnight.

Two agents read the same script. One of them keeps the customer. The difference is not in the words: it's pace, tone, pitch, hesitation, the things a transcript throws away. Sonic measures all nine of them on every call. QA stops sampling two percent of calls and starts scoring all of them.

9 vocal dimensions Every call scored iCSAT from voice alone Overnight coaching briefs Predictive churn signal
Trusted by enterprises, banks, healthcare systems, and the world's biggest brands
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The coaching opportunity

Your best agents in hard conversations sound measurably different.
Transcripts lose that signal. Sonic measures it on every call.

Your best agents handle de-escalation, disclosure, and objection differently. Not because the script is different, because how they deliver it is: pace drops, tone warms, pitch holds steady. Those are measurable signals. Transcripts lose them. Sonic captures all nine.

5% reviewed
Most QA teams review under 5%. Sonic scores 100% automatically overnight.
9 vocal dimensions
Per 5-15 second chunk. Both agent and customer audio analysed independently.
iCSAT from voice
Customer satisfaction derived from vocal signals alone. No survey. No sample bias.
9 vocal dimensions

Nine vocal dimensions on every call, scored in 5-15 second windows for the agent and the customer separately.

01
Tone
Warm / neutral / cold - most correlated with CSAT
02
Pitch
Absolute pitch vs agent baseline - stress indicator
03
Pitch variation
Monotone detection - engagement and authenticity signal
04
Pace
Words per minute vs baseline - rushing or deliberate
05
Pace appropriateness
Pace matched to emotional register of the conversation
06
Volume
Engagement and escalation predictor
07
Clarity
Articulation score - regulated disclosure audibility
08
Breathiness
Fatigue, stress, and anxiety indicator
09
Voice stability
Most reliable stress indicator across all dimensions
Emotional trajectory

One call, two voices.
Every emotional shift mapped to a timestamp.

Agent
Customer
1 2 3 4 5 EMPATHY SCORE 0:00 2:00 4:00 5:00 6:00 7:00 8:00 10:00 ESCALATION 4:12 DE-ESCALATION 6:30–8:00
Escalation detected - 4:12

Agent tone hardened. Voice stability fell 34%. Pace ran 22% faster than this agent's own baseline.

De-escalation recognised - 6:30 to 8:00

Pace reduced 15%. Pitch lowered. Warmth increased. This is coachable material.

What Sonic does

Four capabilities, scoring every call overnight, on the supervisor's desk by Monday morning.

01
Vocal analysis
9 dimensions. Every chunk. Every call.

Sonic processes recordings at the audio signal level using Amazon Nova Sonic, not at the transcript level. Nine vocal dimensions scored in 5-15 second windows, agent and customer audio analysed independently.

Five behavioural dimensions rated 1-5: empathy, professionalism, communication clarity, problem solving, emotional intelligence.

5-15 second chunks scored across all 9 vocal dimensions simultaneously

5 behavioural dimensions rated 1-5: empathy, professionalism, clarity, problem solving, EI

Independent customer and agent analysis - same chunk, two perspectives

Asynchronous post-call processing - results ready by morning

02
Emotional intelligence
What the transcript cannot show you

Sonic maps every call's emotional arc minute by minute, not as one sentiment score. You see where the customer hardened, where the agent recovered the call, and the exact timestamps for each. Those moments are what supervisors coach to.

Predictive churn signal and iCSAT derived from vocal patterns alone. No customer survey required.

Emotional trajectory map with timestamped inflection points

Escalation detection - the moment the call changed direction

De-escalation recognition - these are the coaching moments worth studying

Predictive churn signal from vocal patterns before the customer says anything explicit

iCSAT per call - customer satisfaction from voice alone

03
Agent benchmarking
Who does it well, what makes them different

Your best agent handles the same objection differently. Not the words - the voice. Sonic captures what makes them different: the specific vocal patterns that correlate with better outcomes. These patterns become the benchmark for the rest of the team.

Post-call summary widget shows agents their own vocal profile immediately after each call.

Best-agent vocal profiles - the measurable patterns behind top performance

New vs veteran comparison - where experience shows up in the voice

Cohort benchmarking across teams, shifts, and skill groups

Post-call summary widget in Agent Workspace - self-coaching from day one

04
Coaching intelligence
Supervisors arrive knowing what to discuss

Every Monday morning, supervisors receive an overnight coaching brief. Two to three highest-value calls per agent, the exact moments worth reviewing, suggested coaching questions, and the best peer reference call for each coaching point. Coaching prep goes from hours to minutes.

Coaching playlists group calls by coaching theme. Weekly digest arrives Monday in plain English.

Overnight coaching brief - 2-3 highest-value calls per agent with timestamps

Best peer reference call per coaching point - "here's how Sarah handled it"

Coaching playlists grouped by theme: de-escalation, disclosure, objection handling

Weekly digest email - Monday morning, plain-English, ready to act on

Coaching brief example

What lands in a supervisor's inbox Monday morning: three calls and three coaching moments worth the team's time this week.

Coaching Brief - Agent: James T. - Week of 24 March 2026
Priority call
Call ID 8823-C  ·  Duration 9:42  ·  Empathy dropped to 1.4  ·  Voice stability fell 34%
Customer raised a billing dispute at 3:48. Agent pace increased 22% above baseline. Tone shifted from warm to neutral at 4:12. Empathy score did not recover above 2.0 for the remainder of the call.
Suggested coaching questions
"Walk me through what you were thinking at minute 4 when the customer raised the billing issue."
"What would you do differently with the pace in that section?"
"Listen to how Sarah handled the same objection - what do you notice about her voice?"
Peer reference
Sarah M  ·  Call 8801-C  ·  Same billing objection  ·  Empathy maintained at 4.2  ·  Pace 15% slower
Sarah encountered the identical objection. Pace reduced deliberately. Pitch dropped. Warmth score stayed above 4.0 throughout. Customer CSAT: positive. This is the reference call for coaching this moment.
Built on AWS

Every service runs in your AWS account.
Here's how Sonic uses them.

Amazon Nova Sonic
Audio signal level processing

The speech-to-speech foundation model that processes call recordings at the audio level. Nova Sonic enables the 9-dimensional vocal scoring. Not word-level transcription - signal-level analysis.

Amazon Connect Contact Lens
Cross-references vocal with conversation

Contact Lens sentiment and conversation analytics cross-referenced with Sonic's vocal scores. Two layers of intelligence on the same call, one from words, one from voice.

AWS Lambda + Amazon S3
Overnight pipeline, serverless

Call recordings land in S3. Lambda orchestrates the overnight processing pipeline. Coaching briefs generated before supervisors arrive. Serverless. In your account. No infrastructure to manage.

Amazon CloudWatch
Behavioural trends

Vocal dimension trends across teams, cohorts, and time periods. CloudWatch dashboards show whether coaching is working - not from surveys, from the voice data itself.

The coaching gaps we keep seeing

Six contact-centre realities Sonic was built for.

Your QA programme covers under 10% of calls and coaching decisions are made from an incomplete sample

Your coaching relies entirely on transcripts and you know it's missing how agents actually sound

You're migrating from Genesys and want to retain or improve your QA and coaching capability on Connect

You have a churn risk and want an early signal from voice patterns before customers say they're leaving

Your best agents are measurably different but you can't isolate exactly why from transcripts alone

You need agent wellbeing signals - fatigue, stress, and anxiety detected from voice before it affects performance

QA that covers 5% of calls catches 5% of coaching opportunities.
Sonic covers every call. Overnight.
What customers say

After the engagement, Sonic keeps scoring every call your contact centre takes. Your supervisors keep getting Monday briefs. We don't.

JR
Jason Rackear
AWS Sr. Account Manager · the identity platform

Armakuni has been supporting the identity platform for the past 6 months and has exceeded all expectations. Charles loops me into the conversation right away. Armakuni is part of the One Team.

Identity verification · Six months of trusted delivery
EL
Engineering Leadership
Award-winning LMS provider for enterprises and mid-size organizations · Edtech

The Armakuni team demonstrated an impressive ability to earn customer trust and deliver against lofty expectations with the C-Suite. Ruben and team maintained consistent communication and delivery.

Modernization · Lifted onto AWS, owned by the customer
MS
Matt Suckel
Sr. Manager Application Integration · One of the largest cinema networks in the U.S.

Kudos to Armakuni for demonstrating the speed, precision, and partnership needed to turn a high-speed challenge into a success story.

Application integration · Speed under real pressure
TL
Technical Leadership
A Chicago-area media archive and licensing company · Media

Armakuni helped MPI build agentic AI capabilities that work inside our content pipeline. The orchestration layer sits in our AWS account, governed by our IAM, audited by our team. We own every piece of it.

Agentic AI · Owned, not rented
DT
Director of Technology
NHS Wales · Healthcare

NHS Wales needed data access measured in minutes, not days. Armakuni built the platform and transferred every piece of knowledge to our team. When they left, we ran everything.

Data platform · Full handover, no lock-in
EL
Engineering Lead
Santander · BFSI

The transformation at Santander wasn't about new tools. It was about engineering discipline that stuck after the engagement ended. 400 engineers, 40% faster time-to-market.

Engineering discipline · AK Way at scale
TD
Technology Director
Comic Relief · Public

When Comic Relief needed a payments platform for Red Nose Day that could not fail on live television, four Armakuni engineers built it. 500 transactions per second. Zero downtime.

High-stakes systems · Zero downtime delivery
Recent Results

Customers shipping in production with Armakuni.

More customer stories

Coaching intelligence your QA team
has never had before.

Where you are with Connect. What Sonic changes. What your supervisors see Monday morning.

Ready to scope it?

30 minutes. Your setup. What Sonic changes.

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