A UK marketing and customer analytics platform for eCommerce retailers came to Armakuni for privacy-first analytics platform modernization: container platform, clean rooms, encryption, automated deployments, database migration.
The challenge
A platform modernization engagement that delivered scalable, privacy-first infrastructure for an eCommerce analytics SaaS, replacing a legacy cloud environment that couldn't support the partner integrations and compliance posture the business needed to grow.
Scale: Marketing data automation platform serving eCommerce retailers, integrating with global data partners across multiple regions.
What we built
Armakuni delivered privacy-first analytics platform modernization: container platform, clean rooms, encryption, automated deployments, database migration. The engagement ran as fixed-scope SOWs covering container platform foundation, encryption and access controls, modular analytics architecture, observability and CI/CD, and database migration.
The outcomes
5 measurable outcomes shipped across the engagement. The ones that moved the business the most:
30% reduction in global system latency through Karpenter-driven auto-scaling and consistent traffic management so retailers in every region get insights in time to act on them rather than long after the campaign moment has passed
50% infrastructure cost savings from spot instances on dev environments and the move from legacy compute to managed RDS so growth no longer translates into proportional infrastructure spend and the team has more budget for product work
25% increase in conversion rates for retailers using the platform, driven by faster, more accurate campaign insights that let marketing teams optimize advertising spend in time to influence the results rather than after the budget has already been spent
30% improvement in customer engagement for retailers using the platform, as the modular analytics design and clean-room integrations let Sweet Analytics surface customer signals that the previous architecture couldn't deliver
Zero security incidents since cutover with encryption at rest and in transit, fine-grained IAM, and real-time monitoring catching anomalies as they happen rather than after the fact
Built on AWS
The production environment runs on 7 first-party AWS services. Delivered under our AWS Migration and Modernization, DevOps Competency competencies.
What's next
Extending the modular analytics architecture to support additional data partner categories, building agentic AI capabilities for automated campaign optimization and personalized retailer recommendations, and expanding regional deployment footprint to support new global retailer accounts
