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Case Study · Pods Live commerce

Gavel

95% reduction in downtime across live auction events. so the platform stays available through the moments that drive revenue rather than failing exactly when bidders are most engaged

Multiple
SOWs
6 to 12 months
Engagement
5
Outcomes shipped

A live video auction and shopping platform for collectors came to Armakuni for live video auction platform modernization: microservices migration, multi-gateway payments, customer data integration, automated deployment.

The challenge

A platform modernization engagement that grew into ongoing platform engineering ownership. Armakuni decomposed the monolith, rebuilt the bidder engagement layer, and now operates the modernized architecture that runs Gavel's live auction events end to end.

Scale: Live auction events streamed concurrently to bidders across multiple regions, with real-time bidding, chat, and video at peak event load. Hundreds of releases shipped weekly post-modernization..

What we built

Armakuni delivered live video auction platform modernization: microservices migration, multi-gateway payments, customer data integration, automated deployment. The engagement ran as multiple fixed-scope SOWs covering payment and auth modernization, monolith decomposition to microservices, customer data platform integration, automated deployment pipeline, and security hardening.

The outcomes

5 measurable outcomes shipped across the engagement. The ones that moved the business the most:

95%
reduction in downtime across live auction events
60%
increase in revenue as multi-gateway checkout, persistent sessions, and…
25%
increase in engagement rate driven by push notifications putting bidders into…
15%
infrastructure cost savings through containerized microservices on Fargate…

95% reduction in downtime across live auction events so the platform stays available through the moments that drive revenue rather than failing exactly when bidders are most engaged

60% increase in revenue as multi-gateway checkout, persistent sessions, and real-time event notifications converted the bidders who used to abandon and unlocked the markets that PayPal-only had locked out

25% increase in engagement rate driven by push notifications putting bidders into events as they go live, social login removing friction from signup and personalization built on actual customer data rather than guesswork

15% infrastructure cost savings through containerized microservices on Fargate, auto-scaling sized to real demand rather than worst-case spikes, and managed services replacing self-operated infrastructure

100+ deployments shipped every week through automated pipelines replacing the manual coordination that used to cap release frequency and bottleneck the product roadmap behind ops capacity

Built on AWS

The production environment runs on 14 first-party AWS services. Delivered under our AWS Migration and Modernization, DevOps, SaaS Consulting competencies.

Amazon ECS FargateAWS LambdaAmazon RDSAmazon SNSAWS Auto ScalingApplication Load BalancerAWS CodePipelineAWS CloudFormationAmazon CloudWatchAWS WAFAWS KMSAWS IAMAWS Certificate ManagerAWS Cost Explorer
AWS Premier Tier PartnerMigration & Modernization ServicesDevOps Consulting CompetencySaaS Consulting CompetencyAWS Lambda DeliveryAmazon ECS DeliveryAWS CloudFormation DeliveryAWS WAF Delivery
Validated by AWS

What's next

Building agentic AI capabilities into the platform for personalized live event recommendations, real-time fraud detection during high-value auctions, and AI-driven catalog enrichment for sellers.

Dorna Moini
Dorna MoiniCEO founder

Want similar outcomes for your platform?

Talk to us about an engagement shaped around the same constraints Gavel brought to the table. Most start with an AWS-funded discovery and a conversation with an engineer, not a sales exec.