A digital marketing platform for automotive dealerships at OEM scale came to Armakuni for multi-tenant SaaS modernization for automotive digital marketing: tenant isolation, cost optimization, API performance, event-driven monitoring.
The challenge
A platform modernization engagement that grew across multi-tenant security, infrastructure cost optimization, API performance, and observability. Ongoing engineering relationship across the modernization roadmap.
Scale: Hundreds of automotive dealerships across major OEM brands including Hyundai, Honda, Kia, Jeep, GMC, Land Rover, and Lexus. 99.9% uptime maintained under peak campaign load..
What we built
Armakuni delivered multi-tenant SaaS modernization for automotive digital marketing: tenant isolation, cost optimization, API performance, event-driven monitoring. The engagement ran as multiple fixed-scope SOWs covering multi-tenant security hardening, cost optimization, API performance modernization, and event-driven observability rollout.
The outcomes
5 measurable outcomes shipped across the engagement. The ones that moved the business the most:
99.9% uptime maintained across the platform, up from 95% so dealerships and OEMs now contract against an uptime baseline that supports enterprise-grade commitments rather than capping renewal conversations.
30% reduction in time-to-market for new features through deployment automation and infrastructure as code, turning weeks of release coordination into days and letting product investment compound at SaaS velocity.
20% reduction in monthly AWS expenses through lifecycle policies, auto-scaling, and right-sized compute, recovering margin without trading customer experience and freeing budget for product development.
95% on-time API request processing at peak load so dealership campaigns convert traffic into leads when traffic is highest rather than losing it to slow responses during exactly the moments that matter most.
Zero cross-tenant exposure since the new multi-tenant security model went live, with OEM compliance reviews now answered from architecture rather than from procedural commitments.
Built on AWS
The production environment runs on 11 first-party AWS services. Delivered under our AWS Migration and Modernization, DevOps, SaaS competencies.
What's next
Expanding the event-driven foundation into AI-powered marketing capabilities, including automated content generation for dealership campaigns, predictive lead scoring across OEM brands, and personalized customer journey orchestration at scale.