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Case Study · Migration Marketing Technology

Pixis

99.99% uptime maintained through migration and beyond. so brand customers running campaigns through the platform never lose ad spend or attribution to platform incidents during their highest-stakes moments

Multiple
SOWs
6 to 12 months
Engagement
5
Outcomes shipped

A global codeless AI infrastructure company for marketing came to Armakuni for aI marketing platform migrated and modernized on AWS: containerized services, secure data collaboration, automated deployments.

The challenge

A migration engagement that grew into ongoing modernization. Armakuni first migrated Pixis from on-premise to AWS without customer-facing downtime, then rebuilt the data infrastructure for enterprise-grade security and governance, and is now positioning the platform for the next generation of AI marketing capabilities.

Scale: Global brand customers running AI-powered marketing campaigns. Real-time analytics across hundreds of concurrent campaigns. 99.99% uptime maintained through migration and beyond..

What we built

Armakuni delivered aI marketing platform migrated and modernized on AWS: containerized services, secure data collaboration, automated deployments. The engagement ran as multiple fixed-scope SOWs covering platform migration, infrastructure as code, secure data infrastructure, and observability.

The outcomes

5 measurable outcomes shipped across the engagement. The ones that moved the business the most:

99.99%
uptime maintained through migration and beyond
25%
reduction in infrastructure costs as the platform moved from fixed on-premise…
30%
reduction in hardware costs through serverless automation and right-sized…
40%
decrease in latency across real-time analytics and campaign optimization, so…

99.99% uptime maintained through migration and beyond so brand customers running campaigns through the platform never lose ad spend or attribution to platform incidents during their highest-stakes moments

25% reduction in infrastructure costs as the platform moved from fixed on-premise hardware to elastic AWS infrastructure so cost scales with demand rather than with worst-case provisioning

30% reduction in hardware costs through serverless automation and right-sized compute, replacing always-on infrastructure with services that pay for what they actually run

40% decrease in latency across real-time analytics and campaign optimization, so brand customers act on insights inside the campaign cycle rather than after it

75% increase in system capacity absorbed through Auto Scaling and containerized workloads so a major customer ramping up no longer threatens platform stability for the rest of the customer base

Built on AWS

The production environment runs on 13 first-party AWS services. Delivered under our AWS Migration and Modernization Consulting, DevOps Consulting competencies.

Amazon EC2Elastic Load BalancingAmazon EKSAWS LambdaAWS Database Migration ServiceAWS Server Migration ServiceAmazon S3Amazon RDSRedis on Amazon ElastiCacheAWS CloudWatchAWS Security HubAWS CloudTrailAWS Backup
AWS Premier Tier PartnerMigration & Modernization ServicesDevOps Consulting CompetencyAWS Lambda DeliveryAmazon EKS Delivery
Validated by AWS

What's next

MLOps, model lifecycle and lineage, and compliance frameworks aligned to regional and sector-specific requirements, positioning the platform for regulated verticals and the next wave of AI marketing capabilities.

Shubham Mishra
Shubham Mishrafounder CEO

Want similar outcomes for your platform?

Talk to us about an engagement shaped around the same constraints Pixis brought to the table. Most start with an AWS-funded discovery and a conversation with an engineer, not a sales exec.