A leading premium wildlife stock footage platform came to Armakuni for aI-native platform modernization: species detection, automated metadata, agentic content intelligence, full AWS rebuild.
The challenge
A species detection PoC in September 2025 grew into full platform ownership across six SOWs in five months. Armakuni now owns the architecture of the entire NatureFootage platform.
Scale: 750+ videographers, 5,000+ hours of footage, 2,500+ species, serving filmmakers, broadcasters, and global brands.
What we built
Armakuni delivered aI-native platform modernization: species detection, automated metadata, agentic content intelligence, full AWS rebuild. The engagement ran as species Detection PoC, Content Ecosystem Assessment, Agentic AI Workflows, Content Ecosystem Modernisation, AWS EBA, DevOps Care Pod. AWS funded the work at $25K.
The outcomes
7 measurable outcomes shipped across the engagement. The ones that moved the business the most:
5,000+ hours of footage now within reach of AI-automated metadata generation, replacing a manual annotation workflow where contributor tagging was the only path to publication. Footage that could never be submitted under the old model can now be processed.
2,500+ wildlife species searchable by behavior, habitat, and visual context rather than keyword. Buyers describe what they need and the system finds it. The same pipeline scales to the full species inventory without architectural change.
10 TB single file upload across 50+ professional video formats with 7 preview assets generated per upload, turning a technically constrained, manual submission process into a production-grade ingestion pipeline that handles every professional camera format contributors use in the field.
GPU-accelerated transcoding with auto-scaling response under 3 minutes. meaning the pipeline absorbs demand spikes that previously caused silent failures, processing RED and ProRes files through an event-driven architecture that gives full visibility at every job stage.
95%+ metadata tagging accuracy across species identification, behavioral annotation, cinematic quality scoring, and habitat classification, giving. NatureFootage a structured, high-quality metadata foundation across the entire library without a human annotator in the loop.
A new dataset licensing revenue stream opened through 5-second behavioral segmentation.. Scientific institutions and AI training teams can now license precision behavioral footage at granularity the library could not previously offer. This market did not exist before the platform was built.
AWS Marketplace listing capability live from launch. so NatureFootage can reach enterprise buyers and global distribution channels through Marketplace without building a separate integration program. The billing infrastructure, subscription management, and private offer capability are all in place.
Built on AWS
The production environment runs on 18 first-party AWS services. Delivered under our AWS Migration and Modernization, Generative AI Services, AI Services competencies.
What's next
Full rollout across 2,500+ species, AWS Marketplace listing, scaling agentic workflows across the complete video library.