The library couldn't keep up with the product line
The brand sells connected appliances, from smart thermometers to multicookers, and its mobile app is part of the product: guided recipes, video walkthroughs and instructions for the equipment in your kitchen.
Then it launched a countertop oven, and the app had no recipes for it. Every recipe for the new category had to be made from scratch. Someone watched the source material, wrote down the ingredients, wrote out the method and formatted it for the app, and then did it again for dietary preferences, different portions and other equipment.