Growth meant analyzing data with partners
The platform helps eCommerce retailers understand their customers, attribute revenue and decide where to spend their marketing budgets. Its next stage of growth meant bringing in more data partners, such as retail media networks, identity providers and customer data platforms, and serving retailers across more regions.
Those partners set a condition. The analysis that mattered had to cross organizational boundaries, but each side's sensitive records still had to stay protected the whole time. Partners now expect a clean room, where two parties can analyze data together without either side seeing the other's underlying records, before they'll share audience data at all.