Benchmarking was the product, and it was stalling
More than 500 companies use the provider's surveys and reports to measure their ethics and compliance programs and compare themselves with peers. The on-demand benchmarking report is a big part of the value: a company can see that a 72% favorable score is normal if its peers average 71–73%.
That report ran inside a revenue-earning Laravel application, three years old and looked after by one in-house engineer who was about to leave. A large report, or several at once, triggered inefficient queries and resource bottlenecks, and the application would hang.